
Multicultural
MARKETPLACES
Understanding experiences of consumers and organisations in multicultural societies


Diversity and Inclusion Engaged Marketing (DIEM) Initiative brings together evidence-based insights, resources and best practices from marketing science, education and practice for all who are interested in promoting inclusion through marketing.
About
OUR NETWORK
Our network includes academics and practitioners interested in encouraging and enabling marketing activities that create positive experiences of consumers and organisations in multicultural societies. Our goal is to share and provide science insight into the multiple facets of consumers’ cultural diversity and the impacts of cultural meanings created and promoted by organisations and brands on well-being of individuals and communities, and on intercultural relations.
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