Full Articles
Race
Davis, J. F. (2018)
Selling whiteness?–A critical review of the literature on marketing and racism
Journal of Marketing Management, 34(1-2), 134-177
Ouellet, J-F. (2007)
Consumer Racism and Its Effects on Domestic Cross-Ethnic Product
Purchase: An Empirical Test in the United States, Canada, and France
Journal of Marketing, 71, 113-128
Harris, A. M. G., Henderson, G. R., & Williams, J. D. (2005)
Courting customers: Assessing consumer racial profiling and other marketplace discrimination
Journal of Public Policy & Marketing
Grier, S. A., Thomas, K. D., & Johnson, G. D. (2019)
Re-imagining the marketplace: Addressing race in academic marketing research
Consumption Markets & Culture
Skin Color
Lindsey-Warren, Tyrha M., Amber Chenevert, Yusuf Chuku, Tasha Gilroy, Marco Howell, J. P. James, Lukeisha Paul, Shalini Shankar, and Kevin D. Thomas
Roundtable on the State of the Advertising Industry: Equity and Inclusion Matters, Part II
Advertising & Society Quarterly 21, no. 3 (2020)
Lindsey-Warren, T.M., Chenevert, A., Chuku, Y., Gilroy, T., Howell, M., James, J.P., … Thomas, K.D. (2020)
Roundtable on the State of the Advertising Industry: Equity and Inclusion Matters, Part I
Advertising & Society Quarterly 21(2)
Ethnicity
Licsandru, T. C., & Cui, C. C. (2019)
Ethnic marketing to the global millennial consumers: Challenges and opportunities.
Journal of Business Research, 103, 261-274
Penaloza, J. (2018)
Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future
Journal of Business Research, 82, 273-280
Visconti, L., Jafari, A., Batat, W., Broeckerhoff, A., Dedeoglu, A. O., Demangeot, C., Kipnis, E., Lindridge, A., Penaloza, L., Pullig, C., Regany, F., Ustundagli, E., and Weinberger, M. F. (2014)
Consumer ethnicity three decades after: A TCR agenda
Journal of Marketing Management, Vol 30 (17-18), pp.1882-1922
Burton, D. (2000)
Ethnicity, Identity and Marketing: A Critical Review
Journal of Marketing Management, Vol.16 (8), 853-877
James, J. P., and Tyrha M. Lindsey-Warren
An Examination of Television Consumption By Racial and Ethnic Audiences in the US: Implications for Multicultural Media Planning And Media Measurement
Journal of Advertising Research 59, no. 1 (2019): 40-52
Disability
Lindsey-Warren, Tyrha M., and Charlene A. Dadzie
Making multicultural millennials healthy: The influence of health ‘edutainment’and other drivers on health-oriented diet change
Journal of Cultural Marketing Strategy 4, no. 1 (2019): 29-41
Brenkert, George G
Marketing to inner-city blacks: Powermaster and moral responsibility
Business Ethics Quarterly (1998): 1-18
James, J. P
The metonymy of# BlackTwitter: The effect of urban identification on hashtag activism
Journal of Cultural Marketing Strategy 4, no. 1 (2019): 13-28
D’Rozario, Denver, and Jerome D. Williams
Retail redlining: Definition, theory, typology, and measurement
Journal of Macromarketing 25, no. 2 (2005): 175-186
Lindsey-Warren, Tyrha M., and Serdar Yayla
Still Waiting for Olivia Pope and Wonder Woman: An event data analysis on the effects of emotional contagion in movies starring women and actors of colour
Journal of Cultural Marketing Strategy 3, no. 1 (2018): 60-69
Higgins, L. (2020)
Psycho-emotional disability in the marketplace
European Journal of Marketing
Kearney, S., Brittain, I., and Kipnis, E. (2019)
“Superdisabilities” vs “disabilities”? Theorizing the Role of Ableism in (Mis) Representational Mythology of Disability in the Marketplace
Consumption Markets & Culture. [online] 1 (2), 112–133
Nationality
Beverland, M. B., Eckhardt, G. M., Sands, S., & Shankar, A. (2020)
How Brands Craft National Identity
Journal of Consumer Research
Andersson, H. (2019)
Recontextualizing Swedish nationalism for commercial purposes: a multimodal analysis of a milk marketing event
Critical Discourse Studies, 16(5), 583-603
LBGTQAI
Coffin, J, Eichert, C..A. and Nölke, A-I. (2019)
‘Towards (and beyond) LGBTQ+ studies in marketing and consumer research’ in Handbook of Research on Gender and Marketing Susan Dobscha (Ed.)
Pages 273-293 Edward Elgar Publishing
Written by Charlotte Wheeler-Quinnell, designed by Lucy Ward
How to market to gay consumers
(2012) Stonewall Workplace Guides
Ginder, W and Byun, S-E (2015)
Past, Present, and Future of Gay and Lesbian Consumer Research: Critical Review of the Quest for the Queer Dollar
Psychology and Marketing, 32(8), pp.821-841
Gender
Bettany, Shona ; Dobscha, Susan ; O’Malley, Lisa ; Prothero, Andrea (2010)
Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
Marketing theory,Vol.10 (1), p.3-28
Eisend, Martin (2019)
Gender Roles
Journal of advertising, Vol.48 (1), p.72-80
Handbook of Research on Gender and Marketing Susan Dobscha (Ed.)
Edward Elgar Publishing
Zayer, Linda Tuncay ; McGrath, Mary Ann ; Castro-Gonzalez, Pilar (2020)
Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising
European journal of marketing, Vol.54 (1), p.238-260
Eisend, Martin (2010)
A meta-analysis of gender roles in advertising
Journal of the Academy of Marketing Science, Vol.38 (4), p.418-440
The Body
Scaraboto, D. and Fischer, E. (2013)
Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets
Journal of Consumer Research 39 (2), 1234-1257
Religion
James H. McAlexander, Beth Leavenworth Dufault, Diane M. Martin, John W. Schouten
The Marketization of Religion: Field, Capital, and Consumer Identity
Journal of Consumer Research, Volume 41, Issue 3, 1 October 2014, Pages 858–875
Sandıkcı, Ö. (2018)
Religion and the marketplace: constructing the “new” Muslim consumer
Religion, 48(3), 453–473
Hirschman, E.C., Ruvio, A.A., and Touzani, M. (2010)
Breaking Bread with Abraham’s Children: Christians, Jews and Muslims. Holiday Consumption in Dominant, Minority and Diasporic Communities
Journal of the Academy of Marketing Science 39 (3), 429–448
Izberk-Bilgin, E. (2012)
Infidel brands: unveiling alternative meanings of global brands at the nexus of globalization, consumer culture, and Islamism
Journal of Consumer Research, 39(4), 663-687
Khan, A., Lindridge, A. and Pusaksrikit, T. (2018)
Why some South Asian Muslims celebrate Christmas: Introducing ‘acculturation trade-offs
Journal of Business Research 82, 290-299
Non-US Perspective
Johnson, G.D., Elliott, R.M. and Grier, S.A., 2010
Conceptualizing multicultural advertising effects in the “new” South Africa
Journal of Global Marketing, 23(3), pp.189-207
Back, L. and Sinha, S. (2016)
Multicultural Conviviality in the Midst of Racism’s Ruins
Journal of Intercultural Studies [online] 37 (5), 517–532
Cramer, R. (2019)
“It’s this diversity that makes Australia such a unique country”: nationalism in a multinational marketing campaign
Social Semiotics
Goh, D.P. (2019)
Super-diversity and the bio-politics of migrant worker exclusion in Singapore
Identities 26(3), 356-373
Epps, A. and Demangeot, C. (2013)
The Rainbow of Diversity versus the Rain of Fragmentation: The Futures of Multicultural Marketing in the UAE
Foresight, 15 (4), 307–320
Socio Economic Status
Intersectional Perspectives
Morris, M.W., Chiu, C., and Liu, Z. (2015)
Polycultural Psychology
Annual Review of Psychology, 66, 631-659
Yampolsky, M.A., Amiot, C.E., and de la Sablonierre, R. (2013)
Multicultural identity integration and well-being: a qualitative exploration of variations in narrative coherence and multicultural identification
Frontiers in Psychology
Kipnis, E., Demangeot, C., Pullig, C., and Broderick, A.J. (2019)
Consumer Multicultural Identity Affiliation: Reassessing Identity Segmentation in Multicultural Markets
Journal of Business Research, Vol 98, pp.126-141
Ahir Gopaldas & Glenna DeRoy (2015)
An intersectional approach to diversity research
Consumption Markets & Culture, 18:4, 333-364
Behm-Morawitz, E. (2017)
Examining the Intersection of Race and Gender in Video Game Advertising
Journal of Marketing Communications, 23(3), 220
Ana-Isabel Nölke (2018) Making Diversity Conform? An Intersectional
Longitudinal Analysis of LGBT-Specific Mainstream Media Advertisements
Journal of Homosexuality, 65:2, 224-255
Intercultural Engagement/Encounters
Demangeot, C., Kipnis, E., Pullig, C., Cross, S. N., Emontspool, J., Galalae, C., … & Best, S. F. (2019)
Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action
Journal of Business Research, 100, 339-353
Vorster, L., Kipnis, E., Bebek, G., & Demangeot, C. (2020)
Brokering intercultural relations in the rainbow nation: Introducing intercultural marketing
Journal of Macromarketing, 40(1), 51-72
Sharma, P., Tam, J. L., Kim, N., Zhan, W., & Su, Y. (2018)
Intercultural service encounters (ICSEs): Challenges and opportunities for international services marketers
In Advances in Global Marketing (pp. 449-469). Springer, Cham
Galalae, C., Kipnis, E., Demangeot, E. (2020)
Reassessing positive dispositions for the consumption of products and services with different cultural meanings: A motivational perspective
Journal of Business Research, 115, pp. 160-173
Sharma, P., Wu, Z. and Su, Y. (2016)
Role of personal cultural orientations in intercultural service encounters
Journal of Services Marketing, Vol. 30 No. 2, pp. 223-237
Paparoidamis NG, Tran HTT, Leonidou CN
Building Customer Loyalty in Intercultural Service Encounters: The Role of Service Employees’ Cultural Intelligence
Journal of International Marketing. 2019;27(2):56-75. doi:10.1177/1069031X19837950
Health
Education
Grier, S. A. (2020)
Marketing inclusion: A social justice project for diversity education
Journal of Marketing Education, 42(1), 59-75
Rivera, R.G., Arrese, A., Sádaba, C. and Casado, L., (2020)
Incorporating Diversity in Marketing Education: A Framework for Including All People in the Teaching and Learning Process
Journal of Marketing Education, 42(1) 37– 47
Slater, S. and Yani-de-Soriano, M. (2010)
Researching Consumers in Multicultural Societies: Emerging Methodological Issues
Journal of Marketing Management 26 (11–12), 1143–1160
Pierce, M.E., and Longo, J.L. (2020)
Incorporating Photovoice in the Marketing Curriculum to Increase Cultural Competence
Journal of Marketing Education, 42(1), 76-86
Politics
Ulver, S., & Laurell, C. (2020)
Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing
Journal of Public Policy & Marketing, 39(4), 477-493
Geography
Access/Availability
Belabas, W., Eshuis, J. and Scholten, P. (2020)
Re-imagining the city: Branding migration-related diversity
European Planning Studies, 1-18
(Dis-)Advantaged
Hill, R. P., & Sharma, E. (2020)
Consumer vulnerability
Journal of Consumer Psychology, 30(3), 551-570
Consumer Power
Denegri-Knott J., Zwick D. and Schroeder J.E. (2010)
Mapping consumer power: an integrative framework for marketing and consumer research
European Journal of Marketing, 40(9/10), 950-971
Henderson, G.R. and Rank-Christman, T. (2016)
Diversity and consumer behavior
Current Opinion in Psychology 10, 148-153
Research methods
Ozanne Julie L. and Anderson L. (2010)
Community action research
Journal of Public Policy and Marketing, 29(1), 123-137
Foote Whyte W. (Ed.) (1991)
Participatory action research
Newbury Park, US: Sage Publications
Petrescu, M. and Krishen, A.S. (2019)
Strength in diversity: methods and analytics
Journal of Marketing Analytics [online], 203–204
Kipnis, E., Bebek, G, and Broeckerhoff, A. (2021)
Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces
Journal of Business Research, Vol 123, pp. 401-414
Alper, M., Katz, V.S., and Clark, L.S. (2016)
Researching children, intersectionality, and diversity in the digital age
Journal of Children and Media, 10:1, 107-114
Slater, S., and Yani-de-Soriano, M. (2012)
Researching consumers in multicultural societies: Emerging methodological issues. In Maria Piacentini and Charles Cui (eds) Multicultural Perspectives in Customer Behaviour
London: Routledge
Poole, S.J., Grier, S.A., Thomas, K.D., Sobande, F., Ekpo, A.E., Trujillo Torres, L., Addington, L.A., Weekes-Laidlow, M., Henderson, G.R. (2021)
Operationalizing Critical Race Theory in the Marketplace
Journal of Public Policy & Marketing
