We have put together a list of best practices for research addressing DIEM. If you would like to suggest an addition, connect with us. Please send your suggestions using the enquiry form.

Research methods for DIEM

Ozanne Julie L. and Anderson L. (2010)
Community action research
Journal of Public Policy and Marketing, 29(1), 123-137

Foote Whyte W. (Ed.) (1991)
Participatory action research
Newbury Park, US: Sage Publications

Petrescu, M. and Krishen, A.S. (2019)
Strength in diversity: methods and analytics
Journal of Marketing Analytics [online], 203–204

Kipnis, E., Bebek, G, and Broeckerhoff, A. (2021)
Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces
Journal of Business Research, Vol 123, pp. 401-414

Alper, M., Katz, V.S., and Clark, L.S. (2016)
Researching children, intersectionality, and diversity in the digital age
Journal of Children and Media, 10:1, 107-114

Slater, S., and Yani-de-Soriano, M. (2012)
Researching consumers in multicultural societies: Emerging methodological issues. In Maria Piacentini and Charles Cui (eds) Multicultural Perspectives in Customer Behaviour
London: Routledge

Poole, S.J., Grier, S.A., Thomas, K.D., Sobande, F., Ekpo, A.E., Trujillo Torres, L., Addington, L.A., Weekes-Laidlow, M., Henderson, G.R. (2021)
Operationalizing Critical Race Theory in the Marketplace
Journal of Public Policy & Marketing