Research for DIEM

Ozanne Julie L. and Anderson L. (2010)
Community action research
Journal of Public Policy and Marketing, 29(1), 123-137

Foote Whyte W. (Ed.) (1991)
Participatory action research
Newbury Park, US: Sage Publications

Petrescu, M. and Krishen, A.S. (2019)
Strength in diversity: methods and analytics
Journal of Marketing Analytics [online], 203–204

Kipnis, E., Bebek, G, and Broeckerhoff, A. (2021)
Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces
Journal of Business Research, Vol 123, pp. 401-414

Alper, M., Katz, V.S., and Clark, L.S. (2016)
Researching children, intersectionality, and diversity in the digital age
Journal of Children and Media, 10:1, 107-114

Slater, S., and Yani-de-Soriano, M. (2012)
Researching consumers in multicultural societies: Emerging methodological issues. In Maria Piacentini and Charles Cui (eds) Multicultural Perspectives in Customer Behaviour
London: Routledge

Poole, S.J., Grier, S.A., Thomas, K.D., Sobande, F., Ekpo, A.E., Trujillo Torres, L., Addington, L.A., Weekes-Laidlow, M., Henderson, G.R. (2021)
Operationalizing Critical Race Theory in the Marketplace
Journal of Public Policy & Marketing