Explore publications by our network members on this page. We also have curated a wider series of resources, if you are looking to learn more about multicultural marketplaces or need a starting point for research into Diversity and Inclusion Engaged Marketing.

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Read the latest research on multicultural marketplaces and Diversity and Inclusion Engaged Marketing.

Research Briefings

Overcoming barriers to Diversity and Inclusion Engaged Marketing: an integrated analysis and recommendations for action.

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Galalae, C., Kipnis, E., Cui, C.C., Johnson, E., Licsandru, T., Vorster, L.,
Demangeot, C., Kearney, S., Mari, C., Martín Ruiz, V., Pullig, C.,
Lindsey-Warren, T.M. (2022).

A multi-contextual lens on racism and discrimination in the multicultural marketplace

Vol 8 (1) – Jerome D. Williams Memorial Issue, https://doi.org/10.1086/722704.

Kipnis, E., Demangeot, C., Pullig, C., Cross, S.N.N., Cui, C., Galalae, C., Kearney, S., Licsandru, T.C., Mari, C., Ruiz, V.M., Swanepoel, S., Vorster, L., Williams, J. (2021).
Institutionalizing diversity and inclusion engaged marketing (DIEM) for multicultural marketplace wellbeing. Journal of Public Policy & Marketing
Vol 40 (2), pp.143-164,

Galalae, C., Kipnis, E., and Demangeot, C. (2020).
Reassessing positive dispositions for the consumption of products and services with different cultural meanings: a motivational perspective.
Journal of Business Research
115, 160-173

Vorster, L., Kipnis, E., Bebek, G., and Demangeot, C. (2020).
Brokering Intercultural Relations in the Rainbow Nation: Introducing Intercultural Marketing, Journal of Macromarketing
Vol 40 (1), pp.51-72

Demangeot, C., Kipnis, E., Pullig, C., Cross, S.N.N., Emontspool, J., Galalae, C., Grier, S.A., Rosenbaum, M.S., and Best, S.F. (2019). Constructing a Bridge to Multicultural Marketplace Well-Being: a Consumer-centered Framework for Marketer Action, Journal of Business Research
100, 339-353

Kearney, S., Brittain, I., and Kipnis, E.(2019).
‘Super disabilities’ vs ‘Disabilities’? Theorizing the role of ableism in advertising (mis)representations of People with Disabilities: the case of “We’re The Superhumans”, Consumption, Markets and Culture (Special Issue on Marketplace Exclusion)
22(5-6), 545-567

Kipnis, E., Demangeot, C., Pullig, C., and Broderick, A.J. (2019).
Consumer Multicultural Identity Affiliation: Reassessing Identity Segmentation in Multicultural Markets, Journal of Business Research
Vol 98, pp.126-141

Licsandru, T.C., & Cui, C.C. (2019).
Ethnic marketing to the global millennial consumers: Challenges and opportunities. Journal of Business Research
103, 261-274

Coskuner-Balli, Gokcen and Samantha N. N. Cross (2017)
Power and Gender Dynamics in Contemporary Families” In M. R. Solomon & T. M. Lowrey (Eds.)
The Routledge Companion to Consumer Behavior
New York, NY: Routledge, (authors listed alphabetically)

Cross, Samantha N.N. and Mary C. Gilly (2017)
The Impact of Diversity on Institutional Longevity
International Journal of Research in Marketing, 34 (1), 231-251

Harrison, Robert L., Kevin D. Thomas and Samantha N. N. Cross (2017)
Restricted Visions of Multiracial Identity in Advertising
Journal of Advertising
46 (4), 503-520

Thomas, Kevin D., Robert L. Harrison and Samantha N. N. Cross (2017)
Race and Ethnicity
Consumer Culture Theory (SAGE Publishing)
Eds. Eric J. Arnould and Craig J. Thompson

Demangeot, C., Broeckerhoff, A., Kipnis, E., Pullig, C., and Visconti, L.M. (2015)
Consumer mobility and well-being among changing places and shifting ethnicities
Marketing Theory, Vol 15 (2), pp.271-278

Harrison, Robert L., Kevin D. Thomas and Samantha N. N. Cross (2015)
Negotiating Cultural Ambiguity: The Role of Markets and Consumption in Multiracial Identity Development
Consumption, Markets and Culture, 18 (4), 301-332.
Awarded Best Paper in Track, 2015 American Marketing Association Winter Conference

Cross, Samantha N.N. and Mary C. Gilly (2014)
Cultural Competence and Cultural Compensatory Mechanisms in Bi-National Households
Journal of Marketing, Vol. 78 (3), 121-139

Kipnis, E., Broderick, A. J., & Demangeot, C. (2014).
Consumer multiculturation: Consequences of multi-cultural identification for brand knowledge
Consumption Markets & Culture, Vol 17 (3), pp.231-253

Visconti, L., Jafari, A., Batat, W., Kipnis, E., et al. (2014)
Consumer ethnicity three decades after: A TCR agenda
Journal of Marketing Management, Vol 30 (17-18), pp.1882-1922

Cross, Samantha N.N. and Mary C. Gilly (2013)
Navigating The Diversity Within Consumer Culture Theory (Research in Consumer Behavior)
Emerald Group Publishing Ltd., 15, 57-72

Cross, Samantha N.N., Mary C. Gilly (2013)
Bridging Cultural Divides: The Role and Impact of Bi-National Families
Journal of Public Policy and Marketing, 32, 106-111

Demangeot, C., Mueller, R.D., Henderson, G.R., Ferguson, N., Mandiberg, J.M., Roy, A., Adkins, N.R., Johnson, G., Kipnis E., Pullig C., Broderick, A.J., and Zuñiga
M. A. (2013) Towards Intercultural Competency in Multicultural Marketplaces
Journal of Public Policy and Marketing, Vol.32, pp.156-164

Kipnis, E., Broderick, A.J., Demangeot, C., Adkins, N.R., Ferguson, N.F., Henderson, G.R., Johnson, G., Mandiberg, J.M., Mueller, R.D., Pullig, C., Roy, A., Zúñiga, M.
Branding Beyond Prejudice: Cultural Branding and Consumer Well-being in Multicultural Marketplaces (2013)
Journal of Business Research, Vol 66, pp.1186-1194

Kipnis, E., Emontspool, J., and Broderick, A. J.
(2012) Living Diversity. Developing a Typology of Consumer Cultural Orientations in Culturally Diverse Marketplaces: Consequences for Consumption
Advances in Consumer Research, Vol 40, pp.427-435

Broderick, A.J., Demangeot, C., Adkins, N.R., Henderson, G.R., Johnson, G., Kipnis E., Ferguson, N., Pullig C., Mandiberg, J.M., Mueller, R.D., Roy, A., and Zuñiga, M. (2011)
Consumer empowerment in multicultural marketplaces: navigating multicultural identities to reduce consumer vulnerability
Journal of Research for Consumers, Issue 19, pp.1-13

Broderick, A.J., Demangeot, C., Kipnis, E., Zuñiga M., Roy, A., Pullig, C., Mueller, R.D., Mandiberg, J.M., Johnson, G., Henderson, G.R., Ferguson, N.S., and Adkins, N.R. (2011)
No Harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda
Social Business, Vol. 1 (3), pp.263-280