Who We Are

Eva is Professor in Marketing at the University of Bradford, United Kingdom. Her research expertise interests culture-informed consumer behavior and cultural meanings conveyed by brands, Diversity and Inclusion Engaged Marketing in multicultural marketplaces, Transformative Consumer Research and the development and deployment of socially-inclusive technologies in product and service innovations in various contexts. Her prior work examined multicultural consumers, consumers with disabilities, ethnic and racial minoritized consumers and consumers in war zones, among others.

Dr. Charles Chi Cui is a Professor of Marketing at University of Westminster, where he leads the Research Group for Inclusive and Sustainable Business. His research interests lie in international marketing, behavioural science, diversity and inclusion, sustainability, branding, and digital marketing. His recent work includes brand addiction, social inclusion and inclusive marketing, cross-cultural values, digital and social media marketing. Charles pursues multi-disciplinary research with scientific rigor and practical impact, using quantitative methods (e.g., structural equation modelling, experimental design), qualitative methods (e.g., focus groups, interviews, text/image analysis), and fuzzy-set qualitative comparative analysis (fsQCA).

Carlo Mari (PhD) is currently an associate professor of marketing at the University of Molise in Italy where he teaches undergraduate and graduate courses in marketing management and social marketing. Prior to starting his academic career, he worked in the automotive industry as an organizational analyst and as an assistant product manager. His research interests are Transformative Consumer Research (particularly social marketing and sustainable urban mobility), management and marketing education, qualitative research methods, and bicycle industry. He is a member of the Association for Consumer Research and he is on the review board of the Journal of Marketing Education.

Verónica Martín Ruiz is an Assistant Professor of Marketing at the University of Massachusetts Amherst. Substantively, Verónica researches how cultural factors affect consumer and employee behaviors in service situations, triggered responses and potential interventions that can be used to redirect behavior. She conducts TCR research in multicultural marketplace wellbeing and DEI matters. Methodologically, she researches methodologies to enhance cross-cultural research. She has published in JPP&M and JACR, and she has presented her research at ACR, SCP, AMA, SPSP, and AMS. She holds a PhD in Marketing (minor in psychology) from the Ivy College of Business at Iowa State University (ISU).

Dr. Cristina Galalae is a Lecturer at the University of Leicester, UK. As an interpretative consumer researcher, she studies multicultural marketplaces from a sociocultural perspective. Cristina is driven by the belief that markets play a critical role in enabling and hindering intercultural engagement, with significant consequences for individual and societal wellbeing. Cristina’s research has been accepted for publication in outlets such as Journal of Public Policy & Marketing, Journal of Business Research, Journal of the Association for Consumer Research, Consumption, Markets and Culture, Research in Consumer Behavior and The Conversation. Cristina is a Senior Fellow of the Higher Education UK. 

Dr Tana Licsandru is Lecturer in Marketing at Queen Mary University of London. Tana’s research advocates for the transformative power of marketing to elevate the voices of under- and mis-represented consumers, aiming to advance the diversity and inclusion agenda and bring about positive social change for individual and collective wellbeing. Some of the research areas of interest include: inclusive marketing (e.g, brand communications, product and service design) in multicultural marketplaces; transformative (digitalised) services; migrant and ethnic consumers. Tana’s work has been published in Journal of Public Policy and Marketing, Journal of Business Research, International Marketing Review and Industrial Marketing Management.

Shauna is a Lecturer in Sport and Event Management at Birmingham City University. Shauna’s research interests lie in theorizing and examining the role of ableism in the marketplace inclusion/exclusion experiences of people with disabilities linked to Para sport events. Shauna also focuses on transformative consumer research with an interest in multicultural marketplaces and consumer inclusion (particularly focused on consumers with disabilities). Shauna has published in Consumer Markets & Culture, as well as Journal of Public Policy and Marketing as part of ongoing research partnership with international academics. Shauna’s research considers sport management and marketing alongside the lived experiences of PWD.

Emma is a final-year PhD student at The University of Sheffield. Her current research draws from social psychology and identity theory with a focus on the lived experiences of same-sex-attracted individuals who were raised in a religious environment. It explores the strategies they utilise to negotiate potential cultural identity conflict and how this is manifested in their desire for (non)representation in brand communications and their brand relationships. Emma takes an intersectional approach in her research to recognise and explore diversity within the LGBTQ+ community.

Dr. Lizette Vorster is an interdisciplinary academic combining research in marketing, consumer behaviour and social psychology, with a particular focus on the role of marketing in facilitating consumer engagement and marketplace wellbeing in superdiverse societies. By incorporating a sociological perspective and creative design thinking into strategic and applied research avenues, her approach dictates: 1.) attention to nuanced intricacies of contemporary societies, 2.) use of innovative methods, like socio-semiotic multimodal analysis, to improve understanding of real-world problems, and 3.) pursuit of collaborative means to solve these real-world problems with an extended stakeholder network including consumer co-creation projects. Dr. Lizette Vorster teaches in multiple communication subjects including Digital Marketing, Marketing Communications, Digital Communication and Change Communication. Her teaching experience also includes digital lab sessions and individual sessions with junior members of staff, honing creative skills and crafting creative projects for commercial use. She is also an award-winning marketing practitioner with insight into working in developing countries and both Western and Non-Western contexts.

Dr. Irem Yoruk is an Assistant Professor of Marketing at the College of Business and Economics at California State University, Los Angeles. Dr. Yoruk’s primary area of research investigates the intersection between consumer decisions and wellbeing. She is also interested in researching sustainability, the impact of public policy’s impacts on consumers’ choice, and multicultural and cross-cultural consumer behavior. Before joining the faculty at CSULA, she earned her Ph.D. at Wayne State University.

Tyrha M. Lindsey-Warren is a marketing scholar, business executive, artist, and entrepreneur. She received her B.S. in TV/Film from Northwestern University and an MBA from the Peter F. Drucker School of Management at Claremont Graduate University. Dr. Lindsey-Warren has her PhD, with a concentration in Marketing, from Rutgers University.
As a Consumer Behavior Scholar, Dr. Lindsey-Warren’s research streams are rooted in narrative transportation theory (i.e., storytelling) that exudes the emotion of empowerment and its impact on consumer attitudes, behaviors, purchase intention, and message recall. She also studies health edu-tainment, multicultural media and advertising, as well as movies.
In addition, as the Managing Director of L.A.I. Communications (which stands for Lindsey & Associates International Communications), Dr. Lindsey-Warren has over fifteen years of experience working in marketing and public relations in Corporate America, the arts, entertainment and non-profit arenas. Such L.A.I. Comm clients include Bishop T.D. Jakes’ International Faith and Family Film festival at MegaFest, CURLS, Fairweather Faces, National Leadership Commission on AIDS, and the Domestic Violence Hotline.
She has also worked in marketing and communications executive roles for Alvin Ailey American Dance Theater, United States Tennis Association and UniWorld Group. Honors and awards received include-The AMA’s Valuing Diversity Scholarship, Network Journal Magazine’s 40 Under Forty and YWCA’s People To Watch.

Catherine Demangeot is an Associate Professor in Marketing at IÉSEG School of Management, France, where she also co-ordinates ICIE (IÉSEG Center for Intercultural Engagement). Her research seeks to understand the strategies people develop from interacting with their environments – physical, virtual or (multi-)cultural, especially strategies facilitating coping and empowerment. More specifically, she is interested in discovering and studying the behaviours and strategies that facilitate consumer coping and empowerment and some of her research is within the transformative consumer research stream. Her research has appeared in the Journal of Business Research, the Journal of Public Policy & Marketing, Psychology & Marketing, Consumption, Markets & Culture and other international publications.

Chris Pullig is a Professor in Marketing at Baylor University, Texas. His research and teaching is focused on consumer attitudes and decision-making with a special emphasis on three related areas: 1) how consumers evaluate brands, 2) marketing and branding in the global marketplace, and 3) ethics and the role of marketing in promoting pro-societal causes. He has published his research in a variety of journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Retailing, European Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of Public Policy and Marketing, and others. He serves on the Editorial Review Board of the Journal of the Academy of Marketing Science and is a regular reviewer for leading journals including the Journal of Marketing, and Journal of Consumer Research. Currently, he is teaching Marketing Analysis and Strategic Brand Management, which both allow him to share his research directly with his students.